Plan: What you need to do before deciding on the who, what, where
People: Who you need to invite and so they will bring HNW people
Place and purpose: How to select the right place and purpose for the event that will make it for your clients to invite their HNW friends, colleagues and/or family members
Prospect and client follow-up: Planning ahead and executing the necessary follow-up to get a second opportunity to get in front of the HNW prospects and your HNW clients.